My Indescribable Passion For Sports!
With the Rio Olympics on the horizon and a year full of surprises, Jaime Saltos, Founder, President, & CEO of ÉNDOXO Sports, shared with us his views about sports and his relationships with his athletes and sponsors - In this exclusive interview, Jaime showed us how his passion for sports took him to develop a unique organization to reach his athletes and sponsors' goals; his athletes are like family and he always has in mind what his athlete's objectives are in order to obtain better results.
When did you have the idea to create ÉNDOXO Sports? What motivated you to start your own sports agency?
This project was born when I was little, and is linked to my passion for sports and my admiration for an athlete's dedication. It always intrigued me to understand everything that implies to be an elite athlete, particularly the silent work behind the scenes - the invisible work that leads to success.
What does the slogan “We Believe In The Humanity Of Our Athletes” mean to you?
Since I was little, I would listen to the sports journalists refer to great athletes as “they are from another planet” - highlighting their exceptional performance. Behind that exceptional performance there is a human, a father/mother, a son/daughter, a husband/wife, a whole family and a team who believed in that athlete… all of which make it possible for the athlete to show what he/she is capable of; and those accomplishments would be impossible without the “human” warmth and sacrifice.
What are the strengths of ÉNDOXO Sports?
The “Team” with no doubt. We are a team that works together for our athletes; a team that shares the passion for sports. At ÉNDOXO Sports, LLP. we form a strong team and focus on each detail before any decisions are made. We constantly search for fresh innovative ideas on how our athletes can prosper in such a competitive market and how our sponsors can get the best ROI.
Which are your short and long term objectives?
Keep growing! Everyday we understand that the sports world - as life itself - keeps developing and we have to adapt. The success of being ordinary or EXTRAordinary is on the EXTRA that you are willing to give everyday. We have more athletes joining our family in the near future, and the names will be revealed when the time is right, as we are growing our team with responsibility.
How is your relationship with your athletes?
Different! I firmly believe that there is nothing better than listening to an athlete, to a human being at all possible levels. There are situations in life that strengthens or weakens an athlete's mood and performance. For that reason, it is important to say the right words, be honest and direct, but also to know when to be silent.
How is your relationship with your sponsors?
Fantastic! Our sponsors love our mission and vision and connect with our athletes and our goals as a team. At ÉNDOXO Sports, commitment and professionalism are two of the most important qualities we share with our sponsors and athletes.
Can you name someone as your mentor? Who do you admire as a businessman?
Many! Specially those who have been able to beat adversity such as: Sergio Marchionne and Jack Ma. If you don't know the story of these amazing gentleman, I invite you to read about them.
What is your most important function as a businessman?
My relationship with my athletes! My focus is on keeping a united team. In doing that, I have to understand the athlete’s sport activities and emotions, and every detail from the logistics to the competition… from the defeat to victory.
What keeps you motivated every day?